Inside the Workshop
See it in action.
A look inside a recent live workshop with Tampa Bay business owners. This is the room the playbook and recording come from.
The exact content frameworks we use with Porter Media clients, built for business owners who want to run their own content, not hire an agency.
Everything below is something I built from real experience working with local businesses in Tampa Bay. Not recycled advice, actual systems. Pick the option that fits where you are right now.
A look inside a recent live workshop with Tampa Bay business owners. This is the room the playbook and recording come from.
68% of local service businesses post less than once a month. The ones winning aren't more talented — they have a system. This is that system.
Six plug-and-play systems that take you from staring at a blank screen to a full month of content in one afternoon.
The exact post categories that build trust and bring in leads. Never stare at a blank screen again.
The 4-part structure behind every scroll-stopping video. Hook, Context, Value, CTA.
Copy, fill in the blank, film. Works for any local service business.
Your first month mapped out day by day. Just follow the plan.
Ready-to-use captions for educational, authority, proof, and personality posts.
The exact prompts to generate content ideas in seconds using ChatGPT or Claude.
A peek at the actual playbook. Every template, framework, and calendar is unlocked the moment you buy.
Most business owners know they need to post more. The problem is not motivation, it is not having a system. This playbook gives you the full framework we use with Porter Media clients: how to plan content, what to film, how to stay consistent, and how to make your social media actually work for your business.
Download it once. Use it forever.
Same playbook. Same community. Plus the recorded workshop, which is two-plus hours of deep-dive training that walks through the entire content system on video. If you learn better by watching than reading, this is the one. I walk through every section of the playbook, show real examples from client work, and answer the questions that always come up when business owners start doing this themselves.
Select the product that is right for you, enter your name and email, and complete payment. You will receive an email within one minute with your playbook PDF and everything inside it. If you purchased the Full Stack, your workshop recording will be sent to your email within 48 hours.
Any local service business owner — pest control, roofing, HVAC, landscaping, plumbing, restaurants, salons — who knows they need to show up on social media but doesn't know where to start or what to post.
No. This system is built for businesses starting from zero. Your phone is enough. The playbook walks you through gear, settings, and strategy at every budget level.
One afternoon. The 30-day calendar and batch content system are designed so you film once a month and schedule everything in a single sitting.
It's all system. You get 50 reel hook templates, caption templates by category, a 30-day calendar, an AI prompt pack, and a customer persona worksheet — all ready to use immediately.
Yes. One payment, lifetime access. No subscription, no upsells required.
